Pay On Results · UK
Pay for performance advertising, priced on results
Pay for performance advertising ties what you pay to the results a campaign delivers, not the media it books. On outcome-based deals you pay per qualified lead or acquisition, so the risk of paying for media that goes nowhere sits with us, not with you. We run it across every channel, bought direct.
What is pay for performance advertising?
Pay for performance advertising, also called pay-on-results or pay per lead media, structures the commercials around the results a campaign delivers rather than the media it books. Instead of committing to impressions or airtime up front, you agree a result, a qualified lead or an acquisition, and pay against it.
That is a large part of how we work. We agree the result and what quality looks like, and where we can underwrite that specification we structure the deal so you pay for outcomes delivered. For regulated advertisers, lead validation and compliance are built into the plan from the start.
How the model works
How does pay-on-results media work?
Agree the result
We define exactly what you are paying for: a qualified lead, an acquisition or an agreed outcome, and what quality has to look like.
Underwrite the spec
Where we can underwrite the lead specification, we structure the commercials so you pay against results delivered, not media booked.
Buy media to hit it
We plan and buy across press, inserts, door drops, TV, radio and digital, bought direct, to deliver the result at your target.
Track and optimise
Every result is attributed to its source with unique numbers, codes and call tracking, and budget moves to whatever performs.
Why Media Addict
Where the risk sits
Not just digital
Pay-on-results does not have to mean paid ads. We run it across traditional media too, bought direct from the national media owners.
Risk sits with us
On outcome-based deals, the risk of paying for media that goes nowhere sits with the agency, not with you. You pay per result.
Quality built in
We agree what a qualified result looks like up front and validate it, so you pay for outcomes that actually convert, with compliance for regulated advertisers.
Transparent numbers
You see the cost per result by channel in plain sight, so you always know what is working and why.
One client saw 62,839 leads at a 92%+ lead-to-signed rate in five months across four core channels bought direct. It is the same discipline behind our cost per lead, cost per acquisition and performance-based advertising work.
What it costs
You pay for the result, not the media
Campaigns start from £5,000, with no lock-in and no obligation. On outcome-based deals, where we can underwrite the specification, you pay against qualified leads or acquisitions delivered rather than media spend, so the downside of a channel that does not perform sits with us.
The right model, project, retainer or pay-on-outcome, depends on the campaign, and many clients combine them across a year. Whichever you choose, you see the cost per result by channel in plain numbers.
Pay for performance FAQs
The questions advertisers ask first
What is pay for performance advertising?
Pay for performance advertising, also called pay-on-results or pay per lead media, ties what you pay to the results a campaign delivers rather than the media it books. Instead of buying impressions or airtime up front, you agree a result, such as a qualified lead or an acquisition, and the commercials are structured around delivering it.
How does pay per lead advertising work?
You agree a target cost per lead and a clear definition of a qualified lead. We then buy and run media designed to generate those leads, track each one back to its source, and optimise the mix towards whatever delivers at or below your target. Where we can underwrite the lead specification, the commercials can be structured around the leads delivered.
Is pay for performance advertising only for digital channels?
No. Digital makes attribution easy, but we run pay-on-results across traditional media too, national press, inserts, door drops, DRTV and response radio, bought direct from the national media owners and tracked with unique numbers, codes and URLs so every result is attributable.
Do you guarantee results?
We scope any pay-on-results commitment to outcome-based deals, where we can agree and underwrite a clear specification for what counts as a qualified result. We do not make a blanket, site-wide guarantee. We set the target with you from your real economics and structure the deal around it.
What does it cost to start?
Campaigns start from £5,000, with no lock-in and no obligation. The right commercial model, project, retainer or pay-on-outcome, depends on the campaign; many clients combine models across a year.
Tell us the result you need
Share the outcome you want to pay for and what quality looks like, and we will come back with a media plan to deliver it.
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