Direct Response Media · UK
Direct response media, every pound tied to a result
We are a UK direct response media agency. We plan and buy TV, press, radio, inserts, door drops and digital for one job: to drive measurable leads and sales at a cost per response you can build a business on.
Recent work: 62,839 leads in five months, 57,864 signed (92%+ lead-to-signed), radio alone at 97%.
This is one way we work. Media Addict is a full-service Performance and Brand agency; direct response is the sharp edge, not the whole offer. See all services, or the brand and press side at national press advertising.
What is direct response advertising?
Direct response advertising is media built to prompt an immediate, measurable action rather than simply to build awareness. A direct response campaign asks the audience to do something now, call, scan, visit or buy, and every execution carries a trackable route so the response can be measured and attributed.
That accountability is the point. When each pound of media is tied to a lead or a sale, you can see exactly what is working, move budget towards it, and scale with confidence. It is the discipline behind everything we run, and it is why we price and report against your cost per lead or cost per acquisition.
Channels we run for response
Every channel, bought to convert
Direct response TV (DRTV)
Spot and longer-form TV bought for response, with codes, vanity URLs and call tracking so every airing is judged on the leads and sales it drives.
Direct response press
Response-led national and regional press, from solus ads to page dominance, written and placed to make people pick up the phone or scan the code.
Response radio
National and local radio with trackable response routes, planned around the dayparts and stations that actually convert for your offer.
Inserts & door drops
Loose inserts, parcel inserts and unaddressed door drops, the workhorses of print direct response, planned to postcode and title level.
Digital direct response
Paid search, paid social and display bought to a cost per lead or acquisition, integrated with the offline plan rather than run in a silo.
Print direct response is a speciality in its own right. See our dedicated insert media service.
How we run direct response
Planned against your numbers, not ours
Set the target
We agree the cost per lead or cost per acquisition that makes the campaign work for your business before we spend a pound.
Plan to convert
Channels, titles and dayparts are chosen for response, not reach, and built into measurable test cells.
Create for action
In-house creative designed to prompt a response, with a single clear offer and a trackable call to action on every execution.
Track every pound
Unique numbers, codes and URLs attribute response back to the exact placement that produced it.
Optimise & scale
We cut what does not pay, double down on what does, and roll winners out to larger budgets.
Why Media Addict
A direct response agency that answers to your cost per lead
Outcome-based commercials
We can structure deals around the result, so the agency is paid when the response is, not on media spend.
Qualified, not just cheap
We optimise for leads that convert, with compliance and lead quality built in for regulated advertisers.
Direct media relationships
Direct deals with national media owners mean better rates and inventory you will not find through a programmatic stack.
Full attribution
Every channel is tracked to the response, so you always know your true cost per lead and where it came from.
Sectors we work in
Built for considered and regulated purchases
Direct response FAQs
The questions advertisers ask first
What is direct response advertising?
Direct response advertising is media designed to prompt an immediate, measurable action, a call, a form, a scan or a purchase, rather than to build awareness over time. Every execution carries a trackable response route so performance can be measured precisely and budget moved to whatever works hardest.
What is the difference between direct response and brand advertising?
Brand advertising builds memory and reputation over the long term and is measured on reach and recall. Direct response is built to drive action now and is measured on leads, sales and cost per response. The two work well together, but a direct response plan is judged on the pipeline it creates, not the impressions it buys.
What is DRTV?
DRTV, or direct response television, is TV advertising bought and created specifically to drive a measurable response. It uses trackable phone numbers, vanity web addresses and codes so each airing can be tied to the leads and sales it generates, which means budget can be concentrated on the spots and channels that convert.
Is direct response marketing effective?
Yes, when it is planned and measured properly. Because every pound is tied to a response, direct response media is one of the most accountable ways to spend a marketing budget, and it scales: once a channel proves it can deliver leads at the right cost, you simply buy more of it.
How do you measure and attribute response?
We use unique phone numbers, promo codes, QR codes and campaign URLs per channel and placement, alongside call tracking and landing-page analytics. That lets us attribute each lead and sale back to the exact title, spot or drop that produced it.
Get a direct response plan built around your cost per lead
Tell us your target cost per lead or acquisition and we will come back with the channels and budget that can hit it.
Book a 30-min call