Cost Per Lead · UK
A cost per lead agency that only counts qualified leads
We are a UK cost per lead agency. We buy media to deliver qualified leads at the cost per lead you need, across press, inserts, door drops, TV, radio and digital, and we report against that number in plain sight.
On a cost per lead model, the risk of paying for traffic that goes nowhere sits with the agency, not with you. On outcome-based deals, you pay per qualified enquiry. Not before.
This is one way we work. Media Addict is a full-service Performance and Brand agency; cost-per-lead is the sharp edge, not the whole offer. See all services, or the brand and press side at national press advertising.
What is a cost per lead agency?
A cost per lead agency, sometimes called a pay per lead agency, plans and buys media with one measure in mind: the number of qualified leads it produces and what each one costs. Instead of reporting on impressions or reach, the agency is judged on genuine enquiries delivered at an agreed cost per lead.
That is how we work. We agree your target cost per lead and exactly what a qualified lead looks like, then buy media direct to deliver it, track every lead back to its source, and keep moving budget to whatever performs. For regulated advertisers, lead quality and compliance are part of the deal from the start.
How the model works
From target to qualified leads
Agree your target
We start from the cost per lead, or cost per acquisition, that works for your economics and the volume you can handle.
Define a qualified lead
We agree exactly what counts as a lead worth paying for, so quality is built into the deal, not argued about later.
Buy media to hit it
We plan and buy across press, inserts, door drops, TV, radio and digital, bought direct, to deliver leads at your target.
Track every lead
Unique numbers, codes and URLs attribute each lead to the media that produced it, with call and form tracking throughout.
Optimise the blend
We move budget to the channels delivering the best cost per qualified lead and turn down the ones that do not.
Why Media Addict
A lead generation partner, not a traffic vendor
You pay for outcomes
We can structure campaigns so you pay against qualified leads delivered, not media spend or impressions.
Quality over volume
We optimise for leads that actually convert, with compliance and lead validation built in for regulated advertisers.
Direct media buying
Direct deals with national media owners mean lower effective costs, which means a lower cost per lead for you.
Transparent reporting
You see the cost per lead by channel in plain numbers, so you always know what is working and why.
The cost per lead model runs on the same direct-response discipline as our direct response media and insert media services.
What it costs
Your cost per lead is set by your economics
There is no universal price for a lead. The right target cost per lead depends on what a customer is worth to you and how many leads turn into sales. A high-value customer can justify a far higher cost per lead than a low-value one, and a strong sales conversion rate means you can pay more per lead and still profit.
We work back from your customer value and conversion rate to set a target that keeps you profitable, then build the media plan to hit it. You always see the cost per lead by channel, so the maths stays transparent.
Sectors we generate leads for
Built for considered and regulated purchases
Cost per lead FAQs
The questions advertisers ask first
What is a cost per lead agency?
A cost per lead agency plans and buys media with the goal of delivering qualified leads at an agreed cost per lead, rather than simply buying impressions or clicks. The focus is the number of genuine enquiries produced and what each one costs, so marketing spend maps directly to pipeline. It is sometimes called a pay per lead agency.
How does pay per lead advertising work?
You agree a target cost per lead and a clear definition of a qualified lead. We then buy and run media designed to generate those leads, track each one back to its source, and optimise the mix towards whatever delivers leads at or below your target. Depending on the campaign, commercials can be structured around the leads delivered.
What is a good cost per lead?
There is no single number. A good cost per lead depends on what a customer is worth to you and how many leads convert into sales. A lead worth hundreds of pounds in lifetime value justifies a very different cost per lead than a low-value one. We work back from your customer value and conversion rate to set a target that leaves you profitable.
What is the difference between cost per lead and cost per acquisition?
Cost per lead is what you pay for a qualified enquiry. Cost per acquisition, or CPA, is what you pay for a converted customer or sale. CPL sits earlier in the funnel than CPA. We can plan and report against either, and we use the relationship between the two to keep campaigns profitable.
How is pay per lead different from PPC?
Pay per click means you pay every time someone clicks an advert, whether or not they ever become a lead. A cost per lead model only counts a genuine, qualified enquiry, so the risk of paying for traffic that goes nowhere sits with the agency, not you. We often use PPC as one channel within a wider cost per lead plan.
How do you make sure leads are good quality?
We agree the definition of a qualified lead up front, validate leads with call tracking and form data, and feed conversion outcomes back into the plan so the media keeps optimising towards leads that actually close. For regulated sectors, compliance and consent are built into the process.
Tell us your target cost per lead
Share your target cost per lead and what a qualified lead looks like, and we will come back with a media plan to deliver it.
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