Cost Per Acquisition · UK
A cost per acquisition agency that answers to your CPA
A cost per acquisition agency plans and buys media to deliver converted customers at an agreed CPA, not just impressions or clicks. We work back from what a customer is worth to you, buy across channels direct from the national media owners, and report against that number in plain sight.
What is a cost per acquisition agency?
A cost per acquisition agency plans and buys media with one measure in mind: the number of converted customers or sales it produces and what each one costs. Instead of reporting on reach or clicks, the agency is judged on acquisitions delivered at an agreed cost per acquisition, so spend maps straight to revenue.
That is how we work. We agree your target CPA from your real economics, buy media direct to deliver it, attribute every acquisition back to its source, and keep moving budget to whatever performs. For regulated advertisers, lead quality and compliance are part of the deal from the start.
The metrics
CPA vs CPL vs ROAS: what is the difference?
CPL
Cost per lead
What you pay for a qualified enquiry. It sits early in the funnel, before the sale.
CPA
Cost per acquisition
What you pay for a converted customer or sale. It is the number that maps to revenue.
ROAS
Return on ad spend
Revenue divided by spend. Useful for scaling, but it hides the cost of each customer won.
We plan and report against whichever fits your economics, and use the link between them, how many leads become customers, to keep the campaign profitable. See our cost per lead page for the earlier stage of the same model.
How the model works
From target to acquisitions
Work back from customer value
We set a target cost per acquisition from what a customer is worth to you and how many leads convert, so the number leaves you profitable.
Buy across channels, direct
We plan and buy across press, inserts, door drops, TV, radio and digital, bought direct from the national media owners, not a single channel.
Attribute every acquisition
Unique numbers, codes, URLs, call and form tracking tie each sale back to the media that produced it.
Optimise to the target
We move budget to whatever delivers acquisitions at or below your target CPA and turn down whatever does not.
Why Media Addict
Cross-channel, direct, and proven on outcomes
Every channel, not just digital
Most CPA shops are digital only. We buy TV, press, radio, inserts and OOH direct alongside digital, so the target CPA is met across the whole mix.
Built for regulated advertisers
Compliance, consent and lead validation are built in for legal, financial and insurance advertisers, so the acquisitions you pay for stand up.
Transparent reporting
You see the cost per acquisition by channel in plain numbers, so you always know what is working and why.
Priced on the outcome
On outcome-based deals you can pay against qualified leads or acquisitions delivered, not media spend. One client saw 62,839 leads at 92%+ lead-to-signed in five months.
It is the same discipline as our performance-based advertising and direct response media services.
Cost per acquisition FAQs
The questions advertisers ask first
What is a CPA agency?
A cost per acquisition agency plans and buys media with the goal of delivering converted customers or sales at an agreed cost per acquisition, rather than simply buying impressions, clicks or even leads. The agency is judged on the acquisitions produced and what each one costs, so spend maps directly to revenue.
What is a good cost per acquisition?
There is no universal figure. A good cost per acquisition depends on what a customer is worth to you over their lifetime and your margins. A high-value customer justifies a far higher CPA than a low-value one. We work back from your customer value and conversion rate to set a target that keeps the campaign profitable.
What is the difference between CPA and CPL?
Cost per lead is what you pay for a qualified enquiry; cost per acquisition is what you pay for a converted customer or sale. CPL sits earlier in the funnel than CPA. We can plan and report against either, and we use the relationship between the two, how many leads turn into customers, to keep campaigns profitable.
Can you guarantee a cost per acquisition?
On outcome-based deals, where we can agree and underwrite a clear specification, we can structure the commercials around an agreed cost per qualified lead or acquisition. That is scoped to those engagements rather than a blanket promise, and we set it with you from your real economics up front.
Which sectors do you run CPA campaigns for?
We specialise in considered and regulated purchases: legal services, claims and litigation, financial services, insurance, debt and credit, investments, health and home improvement. Compliance and lead validation are built into the plan for regulated advertisers.
Tell us your target CPA
Share your target cost per acquisition and what a customer is worth to you, and we will come back with a media plan to deliver it.
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