International Media Agency
Only pay for
qualified leads.
No upfront media commitments.
Performance media partnerships with the UK's national publishers, structured so you pay for qualified leads, not impressions. We plan, buy, create and track it end to end.
Send a brief and receive your bespoke proposal within 24 hours
200+
Media partners
15+
Years in national media
Performance is the sharp edge of a full-service agency, not a standalone marketplace. Media Addict plans, buys, creates and measures across the whole UK media mix (TV, national press, radio, out of home, digital and inserts), bought direct from the media owners. See all services or the brand and press side at national press advertising.
How we price: project, retainer, or priced on the outcome. No lock-in, no obligation. Campaigns from £5,000.
Trusted By
Brands we've driven results for
From Series A fintechs to established automotive groups. Performance at every scale.
The Problem
Traditional media buying doesn't align with outcomes.
Advertisers spend upfront with no guarantee. Media owners can't prove performance beyond CPMs. The commercial model is broken for both sides.
Rising customer acquisition costs
CPAs have increased 40% in 3 years. Upfront media buying doesn't incentivise efficiency.
AdvertiserLow accountability
Agencies report on impressions and reach. Boards want revenue attribution and pipeline impact.
AdvertiserPoor conversion from generic campaigns
Broad targeting wastes budget on unqualified audiences. Creative isn't tested or optimised.
AdvertiserUnder-monetised media inventory
Publishers sit on premium inventory that could generate outcome-based revenue beyond CPM.
PublisherBoth sides lose when results aren't aligned.
Our Solution
Outcome-based advertising partnerships.
Media Addict structures campaigns where paid performance sets the fee. Advertisers and publishers aligned on the same commercial outcome.
Pay for qualified leads or actions
Project, retainer, or priced on the outcome. No lock-in, no obligation. Campaigns from £5,000. On outcome-based deals you pay when we deliver qualified leads, completed applications or confirmed sales.
Unlock incremental revenue tied to delivery
Media partners earn performance-based revenue from inventory that was previously under-monetised or sold on CPM alone.
Risk is shared, tracking is transparent
Multi-touch attribution, real-time dashboards, and weekly optimisation reviews. Both sides see exactly what's working.
Scale only when conversion is proven
We test small, validate fast, then scale the channels that convert. No wasted budget on unproven strategies.
This is performance media at national scale.
What You Receive
Your bespoke proposal includes.
Complete the form and we'll send a tailored proposal, not a generic deck. Every recommendation is based on your sector, objectives, and commercial model.
Tailored to your sector, audience, and budget.
Based on live campaign data from similar verticals.
CPL, CPA, rev share, or hybrid with clear terms.
Timeline, creative approach, and measurement plan.
From brief to live in 2–4 weeks.
Who This Is For
Built for high-value lead generation.
We work with advertisers and partners across sectors where each qualified lead has significant commercial value, making performance-based models viable and profitable.
Finance & Investments
Wealth managers, trading platforms, IFAs
Pensions & Retirement
Pension transfers, drawdown advice, annuities
Consumer Lending
Personal loans, mortgages, credit cards
Insurance & Protection
Life, health, income protection, commercial
Legal Claims
PPI, housing disrepair, employment tribunals
Specialist Services
Home services, education, healthcare
If a lead has meaningful value, this model works.
How It Works
Launch in three steps.
From form submission to live campaign in under a month. No procurement friction. No drawn-out onboarding.
Submit Your Proposal Request
Complete the multi-step form with your objectives, sector, and preferred channels. Takes under 3 minutes.
We use your answers to match you with the right media partners and commercial model.
We Build Your Campaign Structure
Our team assembles a bespoke proposal with channel recommendations, CPL benchmarks, and commercial terms.
Every proposal is reviewed by a senior strategist before it reaches you.
Launch + Scale What Converts
Approved campaigns go live within 2–4 weeks. We test, optimise, and scale the channels that deliver.
Weekly performance reviews. Monthly strategy adjustments. No long-term lock-in.
Get Started
Ready to explore a CPL partnership?
Submit the form and receive your bespoke proposal within 24 hours. No commitment required.
Performance advertising FAQs
The questions advertisers ask first
What is performance-based advertising?
Performance-based advertising is a model where you pay for measurable outcomes rather than upfront media. Instead of buying impressions or reach, you pay when a campaign delivers agreed results, such as qualified leads, completed applications or confirmed sales. It aligns the advertiser and the media owner around the same commercial outcome, so the fee is tied to delivery. At Media Addict we structure performance media partnerships at national scale with UK publishers, so paid performance sets the fee.
How does a performance-based advertising model work?
You agree what counts as a result and what it is worth, then we plan and buy media designed to deliver it. We test small, validate what converts, and scale the channels that work while turning down the ones that do not. Every result is tracked back to its source with multi-touch attribution and real-time dashboards, and we review performance regularly. Because the fee is tied to delivery, the risk of unproven media is shared rather than sitting only with you.
How is performance-based advertising different from traditional media buying?
Traditional media buying means paying upfront for impressions or reach, with no guarantee of results and reporting that often stops at CPMs. Performance-based advertising ties the fee to outcomes instead, so you pay when qualified leads or sales are delivered. That shifts accountability onto the campaign and gives boards the revenue attribution they want. It also lets media owners earn incremental revenue from inventory previously sold on CPM alone, so both sides are aligned on the same result.
Who is performance-based advertising suitable for?
It suits advertisers who can define a valuable, measurable outcome and want their media spend to map to pipeline rather than impressions. It works particularly well for considered and regulated purchases, where lead quality matters and each customer is worth enough to justify paying for outcomes. It also suits media owners with premium inventory that is under-monetised on CPM alone and who want to unlock incremental, performance-based revenue from it.
How do you track and attribute performance?
We track every result back to the media that produced it using multi-touch attribution, call and form tracking, and unique numbers, codes and URLs. Real-time dashboards show what is working across channels, and we hold regular optimisation reviews to move budget towards what converts. Both the advertiser and the media partner see the same numbers, so performance stays transparent and the campaign keeps improving against the outcome you are paying for.
What do media partners get from a performance partnership?
Media partners earn performance-based revenue from inventory that was previously under-monetised or sold on CPM alone. Rather than a one-off CPM sale, premium inventory can generate outcome-based revenue tied to the leads or sales it produces. Risk is shared and tracking is transparent, with multi-touch attribution and real-time dashboards both sides can see. We test small, prove conversion, then scale, so partners grow revenue on the inventory and audiences that perform.