■ UK media agency · Since 2017Independent UK media agency · Since 2017
We buy above-the-line media as a response channel. Television, press, radio and outdoor, bought direct from the owners and planned so one budget builds the name and fills the pipeline.
We buy direct from the media owners
What we do
One agency. Every channel. Bought direct from the media owners. We plan, buy, create and measure across the entire UK media mix, one senior team and one system, not five vendors. Brand and response, with creative produced in-house.
TV
DRTV and brand across ITV, Channel 4 and Sky.
National Press
Full pages, response ads and features across the nationals.
Radio
talkSPORT, Times Radio, Virgin Radio and network buys.
Out-of-Home
Roadside, transport and city takeovers with JCDecaux and Global.
Digital
Paid search, display and video, planned to earn a place.
Social
Meta, TikTok and YouTube, run to a cost per response.
Podcasts
Host-read spots on the shows your customers actually listen to.
Inserts
Door drops and press inserts for considered, high-intent buys.
Our work
Three flagship engagements. Every result comes from work already on the books. No impressions-as-outcomes.
My Claim Group
Leads in five months · 57,864 signed (92%)
DRTV on ITV and News UK connected TV, national press and direct response radio, planned as one system and bought direct, amplified by the JCDecaux Manchester arch. 57,864 signed, a 92%+ lead-to-signed rate in a category that averages under 50%, radio alone at 97%. Five months.
Read the case
Whisky Partners
Raised from 2,463 HNW investors
A national press programme in The Times, bought direct, turned a whisky cask proposition into £10.16M under management from 2,463 HNW investors at an average ticket of £4,127. Print is where the money reads.
Read the case
The Sun × Gumball 3000
Impressions · £2.4m earned media · ~80 press articles
A national press partnership with The Sun for Gumball 3000: twelve branded supercars, an eight-day route, roughly 300,000 people on the street, and out of home moments. 60M+ impressions and £2.4M in earned media for The Sun, around 80 press articles.
Read the caseOne Budget
Every year the same fight: brand needs building, but finance wants leads they can count. So the budget gets split and both halves underperform. We plan above-the-line ( TV, national press, radio, outdoor) as a response channel. One budget builds your name AND fills your pipeline.
Most agencies buy TV to be seen.
We buy it to be answered.
Most agencies buy TV to be seen.
We buy it to be answered.
Most agencies split the budget to end the argument.
We make one budget do both jobs.
Most agencies split the budget to end the argument.
We make one budget do both jobs.
Most agencies tell you it worked.
We show you:
Most agencies tell you it worked.
We show you:
58% of advertising's profit is generated after the first 13 weeks. The short game pays now. The brand game pays for years.
Thinkbox, Profit Ability 2 (2024)
The most effective budgets put around 60% into brand and 40% into response. We plan both, from one budget.
Binet & Field, IPA Effectiveness Databank
Leads in five months · 92% signed
My Claim Group · TV, national press, outdoor & radio.
Raised from 2,463 investors
Whisky Partners · The Times & The Sunday Times.
Impressions, £2.4m earned media
The Sun × Gumball 3000.
Why us
Brand and response, one system
One senior team plans, buys, creates and measures across the whole board: TV and DRTV, national press, radio, out of home, digital, inserts. Reach and revenue in the same plan.
Direct relationships
Bought direct from the media owners: The Times, The Sun, Daily Mail, Daily Mirror, ITV, Channel 4, talkSPORT, Times Radio, Virgin Radio. No middlemen, no programmatic markup.
Two senior leaders on every campaign
Thirty-three years of UK national media between two people. Both run live accounts daily. No account-management layer.
Reach that lands
60M+ impressions, £2.4M earned media for The Sun and around 300,000 people on the street for the Gumball 3000 partnership. Tabloid-scale attention, not filler.
Proven results
92% lead-to-signed for My Claim Group (a category that averages under 50%). £10.16M raised from 2,463 HNW investors for Whisky Partners. Numbers you can audit.
Flexible commercials
Project, retainer, or priced on the outcome. No lock-in, no obligation. Campaigns from £5,000.
Clients
The businesses that trust us with their national advertising.
“I have always enjoyed dealing with Jane and the team. Media Addict always puts their clients first and always has a clear understanding of what success looks like and how we can all work together to deliver it.”
“Speed of activation is what sets them apart. From first call to live campaign in under three weeks, and the targeting is spot on every time.”
“We've worked with agencies who promise transparency and don't deliver. Media Addict gave us real-time dashboards from day one. We could see exactly where every pound went and what it returned.”
“Running campaigns in a regulated space is high-stakes. They handled FCA compliance, ASA pre-clearance and brand safety without us having to chase. It just happened.”
“From brief to live in two weeks across print, digital and radio. The multi-channel reach exceeded our targets by 40% and we've renewed every quarter since.”
Jane and Jack run every account themselves. No junior handoff. 33 years of national media buying between them, from the first call to the live campaign.
Jane McBeth
Founder
Founded Media Addict in 2017 after around twenty years inside UK national media. She has sat on the media-owner side of the table, which is precisely why she is dangerous on yours.
Jack Cottrell
Managing Director
Thirteen years across agency and media-owner side, a seven-figure P&L run hands-on. He builds the plans, negotiates the buys and reads the dashboards with you, against your commercial number.
■ Media Week · 30 Under 30, 2025
UK office on Great Portland Street, with sales presence in Calgary and LA.
Contact
A 30-minute call. We’ll tell you honestly whether big media stacks up for your numbers, and roughly what it would cost. Project, retainer, or priced on the outcome. No lock-in, no obligation. Campaigns from £5,000.
