Founded Media Addict in 2017 after around twenty years inside UK national media. She has sat on the media-owner side of the table, which is precisely why she is dangerous on yours.
Independent Full-Service UK Media Agency · Est. 2017
Media that moves people. And markets.
Media Addict is the UK media planning and buying agency that runs the whole board in-house: TV and DRTV, national press, radio and podcast, insert media and door drops, outdoor and digital. Planned in-house, created in-house, bought direct from the national media owners, and proved in your P&L. No middlemen, no markup, no junior layer.
62,839 leads. 92%+ signed. My Claim Group, five months, across TV, national press and radio.
Project, retainer, or priced on the outcome · Campaigns from £5,000 · No lock-in
Working with & bought direct from
The numbers on the wall
Most agencies show you a showreel. We show you a spreadsheet.
Every figure below is a real client result, not an industry benchmark. That should not be a differentiator in this business. It is.
0
Leads generated for My Claim Group in five months
0%+
Lead-to-signed conversion, tracked to the pound
£0.00M
Raised for Whisky Partners through The Times
£0.0M
Earned media for The Sun and Gumball 3000
Same team on all of it · Two senior people, every campaign, since 2017
What we do
One agency. Every channel. Bought direct from the media owners.
Media Addict is a full-service media agency: we plan, buy, create and measure campaigns across the entire UK media mix, bought direct from the national media owners with no middlemen and no programmatic markup. Digital-only shops have never bought a TV spot; traditional brokers go quiet when you ask what it returned. We never picked a camp. One senior team and one system, not five vendors.
Television & DRTV
The reach engine. The volume engine behind 62,839 leads for My Claim Group.
National press advertising
The most underpriced trust in Britain. It raised £10.16M for Whisky Partners.
Radio & podcast
Frequency that makes the phone ring. Our radio for My Claim Group converted at 97%.
Insert media & door drops
The quiet overachiever of direct response, planned to the postcode and tracked to the pound.
Out of home & DOOH
Streets, screens and stunts, from a landmark site to twelve branded supercars.
Digital & paid social
The full mix, not the half of it, on the same cost-per-lead discipline.
In-house creative
We make what we buy.
Measurement & attribution
Proven, not promised.
Strategy, planning, buying, creative and measurement under one roof. That is what full-service means when it is real.
Bespoke Media Partnerships
Direct deals with national media owners. Flexible commercial structures, from brand partnerships to performance-based arrangements, built around your objectives. No two deals are the same.
01
Negotiate
We source and negotiate direct deals with national media owners on your behalf.
02
Structure
Commercial terms are built around your objectives: brand, performance, or both.
03
Launch
Campaigns go live across the channels that matter, tracked against agreed outcomes.
Whether brand-building or direct response, each deal is individually negotiated and structured around what success looks like for you.
Sector expertise
Claims & LitigationLegal ServicesFinancial ServicesInvestmentAlternative InvestmentsInsuranceAutomotiveConsumer GoodsRetailDebt & CreditHome Services
Book a 30-min call
Campaigns from £5,000 · No lock-in · No obligation
The work
Three campaigns. Half the media mix each. Real numbers on all of them.
Different sectors, different mixes, same senior team. Every figure tracked to the pound. Tap any panel to open the full case.
01 · My Claim Group · Direct response · TV, national press, radio
62,839
Leads. 57,864 signed. 92%+ conversion, in a category that averages under 50%.
The volume engine
Five months. Three core channels, planned as one system and bought direct: DRTV, national press and direct response radio, amplified by the JCDecaux Manchester arch and rail. 57,864 signed cases, a 92%+ weighted lead-to-signed rate in a category that averages under 50%. Radio alone converted at 97%.
57,864
Signed
92%+
L-to-S
97.0%
DR Radio
TVRadioPrintOOHDigitalSocial
02 · Whisky Partners · National press · HNW investment · The Times
£10.16M
Raised. 2,463 HNW investors, at an average ticket of £4,127.
You do not reach high-net-worth investors by shouting on social. A national press programme in The Times, bought direct, turned a whisky cask proposition into £10.16M under management at an average ticket of £4,127. Print is where the money reads.
PrintDigitalSocialContent
03 · The Sun and Gumball 3000 · National press · Sponsorship · Out of home moments
60M+
Impressions. £2.4M in earned media for The Sun.
Twelve branded supercars, an eight-day route, roughly 300,000 people on the street and around 80 press articles, built on a national press partnership with The Sun. When the brief is cultural cut-through, we run that play too, and we still count everything.
SponsorshipOOHPressDigitalSocialPR
Why Media Addict
The people in the pitch are the people doing the work.
Media Addict is an independent, senior-led media agency, UK owned since 2017. Every campaign is run by our two founders directly, with no account-management layer between you and the people who plan and buy your media.
33 years between two people.
Both founders run live accounts daily. Neither has 'oversight' in their job title.
Bought direct from the national media owners.
No programmatic markup, no reseller margin. Independent, so the plan serves your results, not a sales contract.
In-house creative and landing pages.
We buy the media and build the pages it points to. One team owns the whole chain.
Measured like it matters.
Unique numbers, QR and promo codes, call and form tracking, real-time dashboards. Spend to outcome, visible at all times.
Compliant by design.
FCA, ASA pre-clearance, OFCOM, GDPR and ICO discipline built into planning, which is why regulated advertisers in claims, legal, financial services and insurance keep finding us.
What they say
"I have always enjoyed dealing with Jane and the team. Media Addict always puts their clients first and always has a clear understanding of what success looks like and how we can all work together to deliver it."
Terry Heath
Director of Response
News UKLeadership
Two senior leaders. Every campaign.
Thirty-three years of UK national media between two people. Both run live accounts daily. There is no account-management layer underneath them.
Campaign Magazine · 30 Under 30
Thirteen years across agency and media-owner side, a seven-figure P&L run hands-on, and a Campaign 30 Under 30. He builds the plans, negotiates the buys and reads the dashboards with you, against your commercial number.
And because we are sure of the work, we will structure around it: project, retainer, or priced on the outcome. No lock-in, no obligation, campaigns from £5,000.
What This Means For You
How does outcome-based media buying affect your P&L?
Not abstract brand metrics. Tangible commercial results: the kind that matter to you and the people you report to.
No retainer required
You don't have to lock into monthly fees before a single result arrives. We can price the whole engagement on the outcome. Project, retainer or pay-on-results, whichever fits your economics.
Faster time to revenue
Campaigns go live in weeks, not quarters. You start seeing qualified pipeline before most agencies finish onboarding.
Every pound accountable
Real-time attribution and transparent reporting. No black-box media buying, so you can see where every pound went.
Compounding efficiency
We optimise weekly, so the plan sharpens the longer it runs.
The Difference
How is Media Addict different from a traditional media agency?
Side-by-side. The old way versus the way we operate. No spin, just the structural differences that drive results.
Before
After
Before
Monthly PDF reports with vanity metrics
After
Real-time dashboards with spend-to-outcome attribution
Before
6-month retainer before any results
After
Live campaigns within 4 weeks, structured around your goals
Before
Generic creative across all segments
After
Variant-tested creative optimised weekly by audience
Before
Broad targeting, high waste, low accountability
After
Custom audience models, suppression lists, zero waste
Before
Account managers who disappear after the pitch
After
Named senior strategists with 4-hour SLA
This is how we operate. Every campaign. Every client.
From the newsroom
The thinking behind the buying.
We publish a running, evidenced case for an unfashionable truth: the channels everyone wrote off keep outperforming the ones everyone funds. Sourced and dated.
Television
TV Advertising Still Works: Profit Ability 2 Proves It
The evidence that broadcast TV keeps outperforming the channels everyone funds instead.
ReadRadio
Radio Still Delivers: A Record £747m Year and a £7.70 Return
The commercial case for putting radio back on the plan, with the numbers behind it.
ReadNational press
National Press Still Delivers the Highest Ad ROI, Newsworks Data Shows
Why print keeps returning more per pound than the channels that get all the attention.
ReadOut of home
Out of Home Still Delivers: OOH's Record £1.44bn Year
The audiences, the formats and the case for streets and screens in a modern mix.
ReadFAQ
What advertisers ask before briefing Media Addict.
The questions your CFO asks before signing the IO, in the order we get them.
Start here
Thirty minutes. Two senior people. A straight answer.
Book a 30-minute call and you get Jane and Jack, not a pitch team you will never see again. No 40-slide credentials deck, no obligation. Just a direct view on the media mix that fits your brief, what it should cost, and what a good cost per lead looks like in your category. If we are not the right agency for it, we will say so.
Book a 30-min callLands in our diary · No obligation
Send a brief insteadhello@mediaaddict.co.uk
Prefer to write?
- Independent
- Senior-led
- Bought direct
- No lock-in
- Campaigns from £5,000