Owned and ran her first business, a London pub, at 18. Twenty years inside UK national media followed, climbing into senior agency roles, before founding Media Addict in 2017. Personally runs every brief from first call through to live campaign.
National media, bought direct, and priced on your results.
Independent UK media agency. We plan, buy, create and track campaigns across TV, press, radio, inserts, OOH and digital, bought direct from the national media owners. Project, retainer or priced on the outcome.
Media that moves people. And markets.
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No lock-in · No obligation · Campaigns from £5,000
62,839 leads · 92%+ lead-to-signed · My Claim Group·
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Our campaigns have featured in
Services
What channels does a UK performance media agency cover?
One agency. Every channel. Bought direct from the media owners and planned to your number, not ours.
TV
National & regional broadcast
Press
National & regional press
Radio
National & local stations
Podcast
Host-read & programmatic audio
Inserts
Newspaper & magazine inserts
OOH
Billboards, transit & DOOH
Digital
Display, native & programmatic
Social
Paid social campaigns
Lead Gen
CPL & CPA: pay per result
Creative
In-house production, all formats
Bespoke Media Partnerships
Direct deals with national media owners. Flexible commercial structures, from brand partnerships to performance-based arrangements, built around your objectives. No two deals are the same.
01
Negotiate
We source and negotiate direct deals with national media owners on your behalf.
02
Structure
Commercial terms are built around your objectives: brand, performance, or both.
03
Launch
Campaigns go live across the channels that matter, tracked against agreed outcomes.
Whether brand-building or direct response, each deal is individually negotiated and structured around what success looks like for you.
Sector expertise
Claims & LitigationLegal ServicesFinancial ServicesInvestmentAlternative InvestmentsInsuranceAutomotiveConsumer GoodsRetailDebt & CreditHome Services
Book a 30-min call
Campaigns from £5,000 · No lock-in · No obligation
Our Work
What does a Media Addict campaign look like in practice?
62,839 leads. £10.16M in client AUM. 60M+ impressions. Click any card to see the full case study.
Why Us
Why do regulated UK brands choose Media Addict over a traditional agency?
Most agencies sell time. We price on results, backed by the strategy, creative and rigour to deliver them.
Aligned incentives
Commercial models built around your goals, not our margins.
Outcome-first
Every campaign starts with your commercial target, not a media plan.
Senior team
The people in the pitch are the people doing the work.
Extensive media network
Direct relationships. No middlemen, better rates, faster activation.
Full transparency
Real-time dashboards and attribution data. No black boxes.
Fast to launch
From brief to live in 2–4 weeks. SLA-guaranteed response times.
Regulated by design
FCA compliant
Hundreds of regulated campaigns cleared across finance and insurance.
ASA ready
Pre-clearance workflows built into production, not bolted on.
Full audit trail
Media schedules, rate confirmations, and reports. All documented.
Data secure
ISO 27001 aligned. GDPR-compliant data processing agreements.
Regulated expertise
FCA, ASA, OFCOM. Compliant by design, not as an afterthought.
What they say
"I have always enjoyed dealing with Jane and the team. Media Addict always puts their clients first and always has a clear understanding of what success looks like and how we can all work together to deliver it."
Terry Heath
Director of Response
News UKWhat This Means For You
How does outcome-based media buying affect your P&L?
Not abstract brand metrics. Tangible commercial results: the kind that matter to you and the people you report to.
No retainer required
You don't have to lock into monthly fees before a single result arrives. We can price the whole engagement on the outcome. Project, retainer or pay-on-results, whichever fits your economics.
Faster time to revenue
Campaigns go live in weeks, not quarters. You start seeing qualified pipeline before most agencies finish onboarding.
Every pound accountable
Real-time attribution and transparent reporting. No black-box media buying, so you can see where every pound went.
Compounding efficiency
We optimise weekly, so the plan sharpens the longer it runs.
Brands we've partnered with
The Difference
How is Media Addict different from a traditional media agency?
Side-by-side. The old way versus the way we operate. No spin, just the structural differences that drive results.
Before
After
Before
Monthly PDF reports with vanity metrics
After
Real-time dashboards with spend-to-outcome attribution
Before
6-month retainer before any results
After
Live campaigns within 4 weeks, structured around your goals
Before
Generic creative across all segments
After
Variant-tested creative optimised weekly by audience
Before
Broad targeting, high waste, low accountability
After
Custom audience models, suppression lists, zero waste
Before
Account managers who disappear after the pitch
After
Named senior strategists with 4-hour SLA
This is how we operate. Every campaign. Every client.
Built by us
Why does Media Addict build the landing pages too?
We buy the media and build the landing pages it points to. Custom landing pages, funnels and microsites designed to maximise every click.
index.html
styles.css
1<!-- Hero Section -->
2<section class="hero">
3<div class="container">
4<h1>Were you mis-sold</h1>
5<p>Join thousands who've
6claimed back...</p>
7
8<!-- Claim Form -->
9<form action="/submit">
10
▸ TerminalBuilding...
Diesel Claims HelpSystem
What's included in Media Addict's performance media stack?
Everything you need to acquire customers at scale. One system, not five vendors.
Audience Intelligence
Custom segments, lookalike audiences, suppression lists, and real-time intent signals integrated with your CRM.
Media Buying
Negotiated rates, bonus inventory access, premium placements, and exclusive partnership packages.
Creative Studio
Concepts, storyboards, full production, multi-format adaptation, and rapid variant testing.
Measurement
Weekly reporting, custom KPI frameworks, incrementality testing, and board-ready presentations.
Optimisation Engine
Budget reallocation, creative rotation, channel rebalancing, and weekly performance reviews.
Optional
Prefer to think it through first?
If you want to structure your thinking first, our brief builder walks you through 10 steps to map out the right channels, commercial model and media mix for your objective. Optional, but useful.
Leadership
Two senior leaders. Every campaign.
Thirty-three years of UK media experience between two people. Both run live accounts daily. There is no account management layer underneath them.
FAQ
What advertisers ask before briefing Media Addict.
The questions your CFO asks before signing the IO, in the order we get them.
Get in Touch
How do you start a campaign with Media Addict?
Brief, budget or just a question. We'll tell you exactly what we'd do for your brand. Campaigns from £5,000. No lock-in, no obligation.
48-hour turnaround
Senior strategist assigned
Bespoke media plan included
Lands in our diary · No obligation
Or email us directly
hello@mediaaddict.co.ukPrefer to write?